stephalfish

SXSWCandyInstallFeat

SXSW M&M’s, MALTEASERS & TWIX INSTALLATIONS

The Museum of Human Achievement and Natalie George Productions hired me to create some concept designs for an experiential pop-up for three venerable candy brands at SXSW last year. The installations for M&Ms and Twix were to be at the Lustre Pearl bar on Rainey Street.

We also created designs for a Malteasers experience at the Parlour (also on Rainey).  The Museum of Human Achievement’s crew, consisting of many amazing theater, sound and visual artists contributed to the M&M’s installation. Some of these renderings reflect their ideas. I also ended up modeling the two bars in C4D.

RUBEGOLDBERG with BALLOONS

Parlour Bar Rube Goldberg Variation

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Malteaser ‘Infinity’ room with inter-dimensional malt penetration.

Malteaser 'Honeycomb Hallway': Would've really liked to have seen this one IRL.

Malteaser ‘Honeycomb Hallway': Would’ve really liked to have seen this one IRL.

InfintyRoomREV_12894Ab1

Malteaser’s Anti-Gravity Room version 01.

Malteaser 'Anti-Gravity' Room v02.

Malteaser ‘Anti-Gravity’ Room v02.

Bird's Eye view of the M&M's design at the Lustre Pearl.

Bird’s Eye view of the M&M’s design at the Lustre Pearl.

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Detail of the M&M Red air guitar stage.

Detail of the M&M Orange 'fort'. Although it went through several design revisions, this was my favorite.

Detail of the M&M Orange ‘fort’. Although it went through several design revisions, this was my favorite.

M&M Yellow area. Sound artist, Steve Parker was to be involved, and I thought that his signature brass instrument sculpture might look cool as light fixtures.

M&M Yellow area. Sound artist, Steve Parker was to be involved, and I thought that his signature brass instrument sculpture might look cool as light fixtures.

M&M Blue candy organ. I think that they ended building this, although it didn't dispense candy like we had hoped.

M&M Blue candy organ. I think that they ended up building this, although it didn’t dispense candy like we had hoped.

Twix light installation design 01.

Twix light installation design.

Twix light installation v02.

Twix chandelier design.